LA GESTIÓ DE LES ARTS ESCÈNIQUES EN TEMPS DIFÍCILS
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The management of performing arts in difficult times. It provides a first global reflection on the management of performing arts from cybernetics and the study of natural models. Based on the main indicators of the scenic practice, it makes a diagnostic approach to the sector, it proposes a development model and defines the role that public policies have in having a public-private cooperation framework. Commit to marketing as a strategy for creating and linking audiences and pointing to a model of programming and management of scenic venues. |